We were commissioned to take the visual campaign for the Opéra de Montréal’s 2026–2027 season into a new dimension. Developed by GRDN and brought to image by Shoot Studio, the campaign began with a series of static visuals from the photo shoot, which we then transformed into five animated tableaux, each representing one work from the season.
Through a blend of digital compositing, animation, and artificial intelligence, this hybrid approach allowed us to bring the original images to life and create vivid, sensitive, and immersive worlds.
The project was then deployed as part of a national advertising campaign, broadcast on television and across social media.
GENCE/AGENCY : GRDN
Creative Director : Sébastien Boulanger
Consulting Director : Anne-Marie Mercier
Stratagist : Hugo Savoie et Sébastien Boulanger
Artistic Direction: Philippe Dionne Bussières
PHOTOS : SHOOT STUDIO
Photographer : Éléonore Côté-Savard
Production : Caroline Bergoin
Coordinator: Alex Verville et Carmen Élias
Photography assistants: Mélodie Derderian et Élianne Fournier Directrice artistique/Art Director: Judith Maltais Assistante
DA: Camille Dubuc MUA: Shannie Jung
Hairstyling: Alana Alper
Styling: Tinashe Musara
Assistant Stylist: Alina Nigaeva
Production Assistant: Camille Couturier
Retouching: Audrée Desnoyers
VIDEOS : ELTORO STUDIO
Producer: Patricia Fafard
Motion and editing: Charles-André Leroux et Pascal Rinfret
Art Direction: Thierry Laperle
